TSHIRT ENTREPRENEUR ONLINE

By: Lynne A Saarte

Businesses have to stay modern to compete with other businesses that are popping up all over the world, and all over the Internet. One of the ways businesses stay modern is to rebrand themselves. If you are preparing to rebrand your company, read on for mistakes to avoid while in the rebranding process: (more…)

“Going Green” is a popular tactic businesses are taking these days to draw people to them and their products despite the fact that recent polls show anywhere between half and three quarters (such as shown in this poll here and this one here) of people do not believe in manmade Global Warming. The belief is that “going green” will increase their reputation among potential customers and the “Green Movement” certainly has a lot of momentum among its adherents. (more…)

Well, it was bound to happen sooner or later. Cafepress has announced that it is raising the base price of several items for shopkeepers - their first increase in years.

We’re writing to let you know that beginning on July 28, 2008 we will be implementing Base Price increases to some of our products.

We understand that price increases are unpopular; please know that we made this decision after careful consideration of Shopkeepers impact. With the rising cost of goods and labor modest price increases became a necessary business decision. And, as you know, with the exception of a few products last year, we haven’t had a merchandise price increase in over 9 years.

Effective July 28th, Base Prices will increase as follows:

White T-Shirt - $14.99
Women’s T-Shirt - $14.99
Dog T-Shirt - $16.99
Rectangle Magnets:
• Single Rectangle Magnet - $3.49
• 10 pack - $19.99
• 100 pack - $139.99
2.25″ Magnet - $2.99
Buttons:
• Mini Button - $1.49
• 2.25″ Button - $2.99
• 3.5″ Button - $3.49
Black Cap - $14.99
Cap - $14.99
Stickers:
• Bumper Sticker - $3.49
• Oval Sticker - $2.99
• Rectangle Sticker - $2.99
Journal - $9.49
Single Greeting Card - $2.99

We will see how this will effect sales in the long run. On t-shirts I doubt very much since it is a small percent, but on bumper stickers it is a much larger increase and I’m not about to cut my margins and profits.

By Ruth Lanham

When it comes to selecting a name for your business you would assume it is the easiest part of the start up process. But in fact, there is a lot you have to take into consideration. After all, your business name acts as your identity. A poor name could keep people from even coming to your site, let alone becoming a customer. (more…)

By Ilene Johnson

So you want to ditch corporate America, work for yourself, be your own boss. You want your commute to be a trip to your downstairs office where you can work in your pajamas if you want to. Nice thought, but what on earth would you do to make this dream possible? (more…)