Every now and again something just makes me scratch my head. For each of the past three years January has been a hot month for a singular product – Bumper Stickers.

What it is about bumper stickers in January I do not know. Perhaps it is because they are cheap (generally I sell them at about $4.99/ea) and people aren’t in as much of a spending mood after the ruckus Christmas season. I do not know.

But pulling together some data over the past three years definitely shows that January is the month for bumper stickers.

Jan 2005: 41% of all sales
All other Months 2005: avg 23% (high 31%) of all sales

Jan 2006: 39% of all sales
All other Months 2006: avg 25% (high32%) of all sales

Jan 2007: 42% of all sales (as of Jan 15)

This trend is occurring across all stores regardless of type or focus (assuming the store sells bumper stickers that is). Maybe you experience similar trends and maybe you do not. But it might give you an idea about where to focus your promotion for the month of January and help boost sales in an otherwise anemic month.

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J.J. Jackson is President of Land of the Free Studios, Inc. and Cafepress “Top Shopkeeper”. He has been selling t-shirts on-line since 2004 and is the owner of the T-Shirt Entrepreneur, a site dedicated to helping people get involved in the T-shirt Economy. He is also the owner of Funny When Wet T-shirts, American Infidel Tshirts, Uber Gamer T-shirts as well as many other online t-shirt and gift stores.