The biggest gripe I’ve had with Cafepress is that they want to be seen as the source for your products rather than you. While this is great for Cafepress, it is a little more difficult for shopkeepers and business owners to help brand their own products.
But Spreadshirt is doing it right.
New Shipping Bags: Sending your shirts out in style
A few weeks ago we started shipping your orders in new, neutral shipping bags.
If you’re a Premium Shop Partner, you can include your logo in the upper right corner of the shipping window. To add your logo to your packaging slips, click on “Spreadshop” and then “Layout” in your shop admin. At the bottom of the page click “Edit” and then upload your logo.
Hey, I’m not a huge fan of Spreadshirt and to be honest, they haven’t been that sucessful for me and the few products I have on their site but this is a great way to get shopkeepers who are looking to be able to actually do something that is important for any business and brand their products.
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J.J. Jackson is President of Land of the Free Studios, Inc. and Cafepress “Top Shopkeeper”. He has been selling t-shirts on-line since 2004 and is the owner of the T-Shirt Entrepreneur, a site dedicated to helping people get involved in the T-shirt Economy. He is also the owner of Funny When Wet T-shirts, American Infidel Tshirts, Uber Gamer T-shirts as well as many other online t-shirt and gift stores.
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May 28th, 2007 at 9:50 am
I just came upon your site while doing research for my new inspirational t-shirt business. I am currently using cafepress. I’ve found a lot of very interesting info on your site but I am wondering if you might have a source for sales statistics. I am trying to write a business plan and need data regarding online t-shirt sales. Thanks in advance for any assistance you can provide.
May 30th, 2007 at 3:30 pm
“I am wondering if you might have a source for sales statistics.”
Well, that is a pretty broad topic. You will need to be a little more specific as sales statistics cover everything from conversion rates to average profit per sale. And even most of that depends on other variables.
“I am trying to write a business plan and need data regarding online t-shirt sales.”
Well you’re at least a step ahead of 99% of all other business people and probably 99.9% of other cafepress shopkeepers! Kudos!
July 7th, 2007 at 10:59 am
Hey Jeff,
Individual branding was the whole problem in the early days of CafePress.
I had to get my own site and use outside solutions like CPShop.
I have a Geeklog Portal now and a PHP script for incorporating CafePress stores to my site.
I’ve notice more sales from the Market Place than my shops lately. Would you advise to going with premium shops?
All of my shops (numbering close to 500) are individual shops at this time.
July 15th, 2007 at 11:35 am
I advise going with whatever works for you. I generally find that large mega shops perform better than stand alone, single design shops. But that is just me.
It all depends on how you are marketing yourself. Really good ad campaigns can make a basic shop rock. But really big shops generally get better search engine possition with less ad work.