Make sure the designs in your shop make sense for your shop.

Some sites are by their nature broad in scope. But even the most broad shops will run into situations where a design just does not “fit”. If this happens don’t be affraid to start a second site dedicated to your new designs.

For example, designs meant for skateborders would not make a good addition to your existing site with designs for expecant mothers.

J.J. Jackson is President of Land of the Free Studios, Inc. and Cafepress “Top Shopkeeper”. He has been selling t-shirts on-line since 2004 and is the owner of the T-Shirt Entrepreneur, a site dedicated to helping people get involved in the T-shirt Economy. He is also the owner of Funny When Wet T-shirts, American Infidel Tshirts as well as many other online t-shirt and gift stores.