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Search Engine Optimization


Search Engine Optimization16 Apr 2008 07:25 am
Posted by: webmaster

by Anand Saini

Webcraft.in reveals the secret tricks of website search engine optimization.General mistakes that lead to poor search engine results. You’ll learn about the techniques that have been used, or are being used to improve the search engine rankings but that are outside of the search engine general guidelines. Never Imagine that all search engines are the one and same! What makes today Google happy; will not guarantee you a ranking with ask overture inktomi Yahoo MSN and the other engines.Not staying within guidelines - Search engines have guidelines that need to be followed strictly. Just reviewing them can help you avoid making a costly mistake. There is the Google guilde lines for webmaster, and the Google guidelines for SEO . There is the Yahoo content quality guidelines and advise to improve Yahoo rankings. Indexing and content guidelines for MSN search. (more…)

Search Engine Optimization22 Jul 2007 08:08 am
Posted by: webmaster

By: Paul Coupe
Much has been written about link popularity and many a Webmaster will have spent hours or even days figuring out how best to improve their standing. If we concentrate on the top search engine such as Google, Yahoo and MSN, we find that link popularity is calculated as part and parcel of their complex algorithms and basically represents a measure of how many web pages link to a particular site. This in turn suggests how to establish an order of rank when viewed against sites that
compete in a similar area. Yahoo and MSN have both lagged behind Google when it comes to utilising link popularity, but in light of stiff competition they have had little choice but to re-jig their algorithms. (more…)

Search Engine Optimization26 Nov 2006 02:38 pm
Posted by: webmaster

By: Charlie Yeoh from The Marketing Institute Online

Your website’s ranking on search engines is a vital element of your overall marketing campaign, and there are ways to improve your link popularity through legitimate methods. Unfortunately, the Internet is populated by bands of dishonest webmasters seeking to improve their link popularity by faking out search engines.

The good news is that search engines have figured this out, and are now on guard for “spam” pages and sites that have increased their rankings by artificial methods. When a search engines tracks down such a site, that site is demoted in ranking or completely removed from the search engine’s index. (more…)

Marketing & Advertising & Search Engine Optimization30 Oct 2006 12:37 pm
Posted by: webmaster

By: Amir Sher

There are mainly two ways to draw high traffic to a website:

One way is to use PPC (Pay Per Click) advertising, such as Google Adwords. PPC (with well written ads) will drive you targeted traffic instantly. The only drawback is that it will cost you money (as much as you are willing to pay), but there are some techniques to drive more clicks for less money. (more…)

Search Engine Optimization25 Oct 2006 03:58 pm
Posted by: webmaster

We often hear people griping and lamenting about how Google, Yahoo, or MSN reduced their site’s rankings, causing a huge loss of profits and business. These people surrender to the fact that their favorite search engine failed them and their business and are resigned to finding another search engine to advertise on, not realizing the real fact that they may just be committing another mistake waiting to happen.

Aside from pitfalls of the site itself, the most common mistake in this type of scenario is simply relying too much on a search engine (more…)

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