Cafepress FINALLY has decided to actually help shopkeepers out by promoting the shopkeepers store (which is the reason why Cafepress is making tons of money) on their receipts to allow people who buy items find more items they might like. You can read about Cafepress’s adddition of the shop & product URL to the order slip in this announcement:
True or False – I’m always impressed with the packaging I receive when I order stuff online.Based on our experience and a little research we think you probably answered false.
We think most online retailers could use some package presentation improvements; CafePress included. We’ve also seen that shoppers feel better about the stuff they buy online when it’s presented well, so we’re looking at what we can do to improve the experience a shopper has when they open their CafePress packages.
We have a few things we’re working on, but starting today we’re launching step one – new receipts!
Until now our receipts have arrived in the form of an 8.5″ X 11″ printed piece of paper, often poorly folded, and simply not reflecting the quality and care that has gone into the product design, or the product itself.
Beginning today we’re sending a new and improved receipt with every order. For the most part the information on the receipt is the same, but it now includes the shop/product URL (example: www.cafepress.com/shopID/product#) for each product listed, and it looks more like a receipt you’d receive when you make a purchase at a department store.
To make the presentation complete each receipt will be placed into a “receipt jacket” featuring artwork and copy designed to help buyers understand the unique nature of the item they’ve purchased, the diversity of merchandise available at CafePress, and the vast network of Shopkeepers that make it all possible.
You’ll see the final product on your next order, we hope you like it as much as we do!
Cafepress has long favored branding their site over the sub sites of the shopkeepers who have given them millions of designs to sell. This is a step in the right direction.
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J.J. Jackson is President of Land of the Free Studios, Inc. and Cafepress “Top Shopkeeper”. He has been selling t-shirts on-line since 2004 and is the owner of the T-Shirt Entrepreneur, a site dedicated to helping people get involved in the T-shirt Economy. He is also the owner of Funny When Wet T-shirts, American Infidel Tshirts, Uber Gamer T-shirts as well as many other online t-shirt and gift stores.