TSHIRT ENTREPRENEUR ONLINE

By: Lynne Saarte

Small businesses often find themselves competing with much larger foes. They are usually at a distinct disadvantage when it comes to the ability to advertise their services or products against those of their more powerful competitors.In this environment, small business owners must find creative ways to increase their customer base and, in turn, their share of the market. They must think in unconventional terms in order to compete with the conventionally-minded monsters against whom they are battling. (more…)

By Naomi Botha

1. What Is Business Branding And How To Do It?Every body today wants to brand their e-business, but what is branding and how is it done?

Branding is building a compelling association between your company and the biggest benefit you can offer your customers. It is your promise to your customers about what they can expect from you. (more…)

By Brian May

Advertising and marketing for a small business take effort and a plan to be successful. Many small business owners become discouraged too quickly because they do not receive the windfall of customers that they expected after they ran their initial advertising campaigns. You must keep at it. Advertising is a art that takes constant monitoring and refinement and a long term plan that will lead to your success. Here are three things that small business owners can do in to increase their chance of success in their advertising campaign. (more…)

By Carla San Gaspar

Mention discount printing and a person may think twice about quality, especially with something as critical as working on your marketing materials. Rest assured though that most of these fears are baseless, and larger printing companies with more professional machinery provide prints cheaper. (more…)

By: Brian May

One of the most difficult aspects of operating a small business is attempting to decrease your customer acquisition costs to improve profits and in many cases high acquisition costs are what prevent the business from being profitable at all. Most small businesses do not keep track of acquisition statistics so they are unsure of how much it costs for them to acquire each new customer. Without knowing this statistic, it is impossible to truly measure the effectiveness of your advertising and marketing. (more…)