Cafepress is plowing ahead with plans to make uniform pricing throughout their market place and make all designs equal. I think this is a bad idea. Cafepress knows that I think this is a bad idea. It is a bad idea because Cafepress will be setting the prices of a t-shirt that has a single word in Arial font across it the same as another that has a complex graphical work.

This would be like an art gallery setting all the prices of its artwork at the same price per square inch and making a Salvador Dali and a piece by some unknown artist the same price because the two works are the same size. Trust me, any gallery doing this would not stay in business very long at all.

It is my opinion that Cafepress made up their mind to change things and then decided what that change would be because all evidence points in that direction. They then went back and tried to justify the already decided upon change. However this process only leads to bad decisions time and again.

The only place where my revenues are falling for same month sales are at Cafepress. All other sites are growing. There is obviously a problem at CP. But see, like I have said before, they do not care whose designs they sell or really what quality the designs are. What they care about, and should care about, is simply moving more product and making more money. They don’t care if it is your fancy design that took 40 hours to create or someone else’s design that took five minutes.

Remember though, it is nothing personal. It is just business. So you should take the same approach and work hard to maximize your profits too. Even if that means moving to another PoD. Hey, it is just business after all …