As a branding expert, companies often come to me asking, what can I do to increase my firm�s name recognition?
So, what can a company do to increase name recognition? Here are twenty-five (25) ways you can begin branding your company and increase the name recognition of your firm.
1. Hire a branding company to bring your image and message under a brand. Develop all collateral and image materials (web, stationery, logo, tagline, mission statement, cards, postcards, brochures, elevator pitch, newsletters, letters, project sheets, resumes, bios, firm description, etc.) to coincide with the brand and your message.
2. Develop a mission statement that shows your reason for being and the value you provide to your customers.
3. Develop a memorable tagline that expresses who you are and what you do.
4. Make a matrix of all those you�d like to reach in the next year and the potential influencers on (more…)
PF_Casey is bragging about Printfection’s growth over on the Printfection message boards:
Some quick facts:
- 49% overall growth in sales from April > May
- Store owners made more commission in May 2007 than December 2006. December is traditionally the best month of the year (the Christmas shopping season). WAY TO GO!
- Over 1,000,000 products have been created!
This is great news, but it is hard to sell what your customers can’t see and what you cannot produce in a timely fashion. Printfection still suffers from extremely low speeds and images for products load slow if at all in the storefronts. Hard to convince people to buy based on that.
Also, shopkeeper side speeds are also slow which means it takes a long time just to generate a product set. I have been working on my new patriotic site at Printfection (http://www.printfection.com/proudpatrioticinfidel) and the four designs I currently have available took a total of 5 hours to get up and running including resizing all the images to the proper dimensions. So I did a test over at Cafepress just to see how long it would take to do four designs. The result was just under 10 minutes.
At least Printfection appears aware of this issue
This summer we will be expanding our website infrastructure over 1,000% to keep up with this tremendous growth rate
I certainly hope this does the trick in terms of helping speeds for the service.
And some shopkeeper side tools to make it a little easier to move and define products wouldn’t hurt either.
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J.J. Jackson is President of Land of the Free Studios, Inc. and Cafepress “Top Shopkeeper”. He has been selling t-shirts on-line since 2004 and is the owner of the T-Shirt Entrepreneur, a site dedicated to helping people get involved in the T-shirt Economy. He is also the owner of Funny When Wet T-shirts, American Infidel Tshirts, Uber Gamer T-shirts as well as many other online t-shirt and gift stores.